For private dental clinics

Turn your website into a private patient acquisition system.

Most dental websites look fine but leak enquiries. We build treatment pages, landing pages, and booking flows designed to convert high-intent visitors into private patients.

Designed specifically for private dental clinics. Strategy-led, conversion-focused, never templated.

Higher-intent enquiries

Pages structured around treatment search intent, not generic brand awareness

Treatment pages that rank & convert

SEO-ready structure with clear calls to action on every page

Faster booking flow

Fewer steps from landing to enquiry — no portal redirects

Benchmarks based on common conversion improvements across service sites. Results vary by clinic, offer, location, and marketing activity.

The problem

Why your site isn't generating enough private enquiries

  • ×It looks fine — but doesn’t clearly push people to book
  • ×High-value treatments aren’t given their own proper pages
  • ×Pricing and next steps aren’t obvious
  • ×The enquiry form is harder to find than it should be
  • ×You can’t see what’s working

We focus on the treatments that drive revenue, make the next step obvious, and track what's working.

Here's what that looks like in practice.

Demo work (spec) — what you'll receive

A realistic demo build to show structure, quality, and conversion approach. Real client results vary.

Demo Clinic: Fitzrovia Dental Clinic

Spec / Demo

Homepage

Structure + trust + services

Live demo

What's included

  • Clear private patient positioning above the fold
  • Trust signals: reviews, accreditations, team preview
  • Treatment menu with direct links to dedicated pages
  • Inline enquiry form — no portal redirects
  • Mobile-first layout, sub-3s load time
Click preview to expand

Invisalign Landing Page

Ads-ready, conversion-focused

Live demo

What's included

  • Single treatment focus with pricing transparency
  • Before/after framing and patient journey
  • Prominent ‘Book a Free Consultation’ form
  • Google Ads / Meta Ads tracking-ready
  • Designed for high-intent search traffic
Click preview to expand

Implants Page

High-trust + pricing framing

Live demo

What's included

  • Educational structure: options, process, recovery
  • Finance and pricing guidance (bands, not exact)
  • FAQ section addressing cost and procedure concerns
  • Trust-building: qualifications, case approach, reviews
  • Clear CTA with minimal-field enquiry form
Click preview to expand

Before & After

Illustrative structure — used to explain approach
  • Generic headline (“Welcome to Our Practice”)
  • No clear private patient positioning
  • Stock imagery, no real team photos
  • Treatment list buried in a dropdown menu
  • Contact page is a separate form with 8+ fields
  • No reviews or accreditations visible
  • No conversion tracking installed
Live demo

Why this pays for itself

One Invisalign or implant case can cover the build cost. The goal is consistent, qualified enquiries — not vanity design.

Pricing

Clear packages, no hidden costs

Scope depends on treatments and current site. We'll confirm on the audit.

Landing Page Sprint

From £2,000

Delivered in 7 days

One high-converting page for a specific treatment — ideal for ad campaigns.

  • Single treatment focus (Invisalign, implants, whitening, etc.)
  • Mobile-first, conversion-optimised design
  • Inline enquiry form with tracking
  • Google Ads / Meta Ads ready
  • GA4 + conversion event setup
  • One round of revisions included

Best for: Clinics running ads who need a dedicated landing page fast.

Most popular

Clinic Website

From £4,500

Delivered in 10–14 days

A full practice website built to convert private patients across all treatments.

  • 5–8 pages: Home, Treatments, Team, Fees, Contact, FAQs
  • Individual pages for each key treatment
  • SEO-ready structure and metadata
  • Online booking / enquiry integration
  • Google Analytics + conversion tracking
  • Two rounds of revisions included

Best for: Practices launching, rebranding, or replacing an outdated site.

Growth Retainer

From £750/mo

Ongoing monthly

Continuous improvement: new pages, SEO, content, and conversion testing.

  • Monthly performance review and reporting
  • New treatment pages and content updates
  • On-page SEO tweaks and keyword targeting
  • A/B testing on forms and CTAs
  • Priority support and fast turnaround

Best for: Clinics serious about growing private patient numbers month-on-month.

Many clinics recoup this with one additional high-value case. Results vary; we build the system that makes conversion more likely.

Low risk. High standards.

  • Delivered in 7–10 days or we keep working free until it's live.
  • Free homepage wireframe after the audit — if we're a fit.
  • 2–3 builds per month — quality over volume.

We're selective so we can move quickly and keep quality high.

FAQ

Common questions from dental principals

Yes — treatment-specific pages are the core of what we do. We build dedicated pages for Invisalign, dental implants, whitening, veneers, emergency dentistry, and any other treatment your clinic offers. Each page is structured to rank in search and convert visitors into enquiries.

Absolutely. We work with Dentally, Software of Excellence, Exact, and most other practice management systems. If you use an online booking tool, we’ll embed it directly. If not, we’ll set up a simple enquiry form that goes straight to your inbox.

Every site we build is SEO-ready: clean structure, fast loading, proper metadata, and treatment pages written with search intent in mind. Our Growth Retainer includes ongoing SEO work — new pages, keyword targeting, and content updates to improve your rankings over time.

Yes. If you have brand colours, fonts, logos, or a style guide, we’ll work within those. If you don’t, we’ll create a clean, professional look that suits private dentistry. Either way, you approve everything before it goes live.

Very little. We’ll need your logo, some team photos (phone quality is fine), your treatment list, and any existing brand assets. We handle the copy, design, build, and launch. Most principals spend less than 2 hours total on the project.

That’s the most common scenario. We’ll audit your current site, identify what’s underperforming, and either rebuild it or create targeted landing pages alongside it. You don’t need to scrap everything — we work with what makes sense.

That’s one of our specialities. We build landing pages specifically designed for Google Ads and Meta Ads traffic — fast-loading, single-focus pages with tracking installed so you know exactly what’s converting.

Typically within a week of our initial audit call. We take on 2–3 builds per month to maintain quality, so availability varies. The sooner you get in touch, the sooner we can schedule your slot.

Get started

Request a free homepage audit

Takes under 60 seconds. We reply within 24 hours with quick wins and a suggested next step.

Step 1 of 5

No spam. No mailing list. We'll only use your details to respond to your audit request.

Prefer email? hello@klinic.studio